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Digital Marketing: Meaning, Scope and Importance

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Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.

Enter digital marketing — in other words, any form of marketing that exists online.

Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business’s online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a spectrum of tactics that fall under the umbrella of “digital marketing.”

The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal.

A content marketer, for example, can create a series of blog posts that serve to generate leads from a new ebook the business recently created. The company’s social media marketer might then help promote these blog posts through paid and organic posts on the business’s social media accounts. Perhaps the email marketer creates an email campaign to send those who download the ebook more information on the company.

Scope and Importance

The Digital Marketing industry is booming not just in India but all parts of the world. The year 2016 took the industry by surprise with over 1.5 lakh job opportunities in the Digital Marketing domain. Well, the following was a bigger surprise when only the first quarter of 2017 marked 8 lakh job opportunities.
The surveys conducted by several forums have predicted this number to grow with Digitalisation in the nation. Our Prime Minister has been actively promoting the idea of Digital India. PM Modi’s Digital India campaign gained massive popularity. The initiative of the Government of India is aimed at providing easy services to its natives.
Now imagine when a nation’s government is promoting digital interaction, what do you think will be the Digital Marketing scope in that nation.

1. As a tool for communication

  • A. Digital marketing gives fair opportunities to all kinds of businesses 
  • B. Digital Spending Up 
  • C. The power of smartphones as a game-changer 
  • D. Consumer attention and online dominance 
  • E. Data Explosion 
  • F. Bright Future

2. As a career in marketing

  • A. Digital marketing manager 
  • B. Content writers 
  • C. Content marketing managers 
  • D. Inbound marketing manager 
  • E. Social media marketing expert 
  • F. SEO executive 
  • G. Conversion rate optimizer 
  • H. Copywriter 
  • I. E-mail marketer 
  • J. Web analytics executive

Importance of Digital marketing

  1. Provides an equal opportunity for all kinds of businesses 
  2. More cost-effective than traditional marketing 
  3. Delivers better conversion 
  4. Helps to generate better revenues 
  5. Facilitates interaction with targeted audiences 
  6. Caters the mobile consumers 
  7. Builds brand reputation 
  8. Influence customers to take favorable action via CTA 

Types of Digital marketing 

  1. SEM(Search engine marketing) 
  2. SEO(Search engine optimization) 
  3. PPC(Pay Per click) 
  4. Content marketing 
  5. Email-marketing 
  6. Social media marketing 
  7. Affiliate marketing

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