What Is SEO?

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 What Is SEO?

SEO is a methodology used to gain traffic by making your website visible in search engine results via organic or paid techniques. The term organic means using natural ways to enhance website visibility without using a pay-per-click service. There are many ways to implement SEO, such as using relevant keywords, quality content, and optimal multimedia content on your web pages.

In the past, people implemented underhand techniques (black-hat SEO) to gain website visibility. Google Search, Bing, and Yahoo! Search are the most prominent search engines used to locate information on the Web; and with these search engines getting smarter by the day, it is imperative that you use legitimate tactics to achieve natural visibility. Therefore, SEO can also be defined as the art or science of affecting website visibility in search results, ruling out using manipulative ways to trick the search engine. Google has laid out guidelines that must be adhered to, to ensure that site owners use appropriate tactics to implement SEO.